Clown and Cat Makeup Looks Take Center Stage for Halloween 2022

Consumers dressing up this year are seeking simple and pretty makeup over creepy looks.

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By: Lianna Albrizio

Associate Editor

Market research firm Tajmeeli found that scary makeup for spooky season is taking a backseat this year to simple, pretty makeup and that cats, clowns and witches are top of mind for consumers that are getting dressed up this year for Halloween.   After analyzing thousands of Google searches reveal there are 1.9 million searches for Halloween makeup globally every year, with the bulk taking place in September and October.    According to our analysis, the largest proportion of the...

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